WanderfulSouls
Clear SPF30 Lip Protection
Made for women who hike to remember who they are, not to perform.
What it does: SPF30 & deep hydration. No white cast. No fuss.
Why it matters: Your lips take a beating on the trail. Sun, wind, cold. This works so you can focus on what you're actually out there for.
Simple care for real conditions: One product that performs, because you have enough to think about.
50+ outdoor women waiting. Be one of the first to try it.
Thank you!
You're in.Check your inbox. First email is on its way.———One more thing.We have a Facebook group.
It's where we test stuff before it launches.
Where people share what actually works when it's windy as hell or you're at 10,000 feet.
Where you can ask questions and get real answers.Some people love it. Some just want the emails.
Both are fine.See you out there.
Privacy Policy
PRIVACY POLICY — WANDERFULSOULS
Last updated: May 2026WHO WE ARE
Data Controller: WanderfulSouls
Website: wanderfulsouls.com
Contact: [email protected]If you have questions about how we handle your personal data,
contact us at the email above.---WHAT PERSONAL DATA WE COLLECT
When you join our waitlist, we collect:
- Your email address
- The date and time of your signup
- Your consent record (what you agreed to, and when)We do not collect your name, phone number, or payment details
at the waitlist stage.---WHY WE COLLECT IT AND OUR LEGAL BASIS
We collect your email address to send you the specific
communications you consented to, which may include:
- Notification when our SPF 30 lip balm launches
- Early access offers and exclusive waitlist discounts
- Occasional product updates (only if you opted in separately)Legal basis (GDPR Article 6(1)(a)): We process your data
based on your freely given, specific, and informed consent.
You provided this consent by actively ticking the consent
checkbox on our waitlist form.We will never send you emails you did not explicitly
consent to.---HOW WE STORE AND PROTECT YOUR DATA
Your email address is stored securely through our email
marketing platform (Mailchimp or Klaviyo). We use
industry-standard security measures to protect your data.We retain your data for as long as you remain on our
waitlist, or until you withdraw your consent. Once you
unsubscribe or request deletion, your data is permanently
removed within 30 days.---WHO WE SHARE YOUR DATA WITH
We use the following third-party service to manage our
email list:
- Mailchimp (or Klaviyo) — used to store your email and
send communications. This provider processes data under
Standard Contractual Clauses (SCCs) approved by the
European Commission.We do not sell, rent, or share your data with any other
third parties for their own marketing purposes.---YOUR RIGHTS UNDER GDPR
As a data subject in the European Union, you have the
right to:
- Access — request a copy of the data we hold about you
- Rectification — ask us to correct inaccurate data
- Erasure — ask us to delete your data at any time
- Withdraw consent — unsubscribe at any time via the
link in any email, or by emailing [email protected]
- Restriction — ask us to limit how we process your data
- Data portability — request your data in a
machine-readable format
- Lodge a complaint — contact your national data
protection authorityTo exercise any right, email [email protected].
We respond within 30 days.---COOKIES AND META PIXEL
Our website uses the Meta Pixel (Facebook Pixel) to measure
the performance of our Instagram advertising campaigns.
This tool may collect anonymous browsing data for
advertising analytics. For questions about cookies or
tracking, contact us directly.---CHANGES TO THIS POLICY
We may update this policy from time to time. If we make
significant changes, we will notify you by email or post
a notice on our website. The date at the top always
reflects the most recent version.---CONTACT
Email: [email protected]
Website: wanderfulsouls.comWe take your privacy seriously and respond to all
requests within 30 days.© 2026 WanderfulSouls. All rights reserved.
Why I'm making thisMost lip products fail when conditions get real.I got tired of reapplying every 45 minutes on trail that does not work.
Tired of white cast in every photo.
Tired of products designed for bathroom counters, not mountains.So I made something different.A Lip Shield with SPF30 that actually stays on.
Hydration that works in real conditions.
No fuss. No performance. Just care that holds up.I'm one woman with a production partner and a stubborn belief
that we deserve better.— Melissa, founder
Questions you might haveWhen does it launch?We're targeting August 2026.
Join the launch list and you'll know the moment it drops.Why SPF30 and not SPF50?SPF30 blocks 97% of UVB rays.
SPF50 blocks 98%.
The difference is minimal but the formulation impact is significant.
SPF30 lets us keep the formula clean, lightweight, and not chalky.Will it leave a white cast?No. We tested this obsessively.
You won't look like you walked into a flour factory.How long does it last on trail?In real conditions (sun, wind, water breaks): 2-3 hours.
We tested it on actual hikes, not in a lab.Is it good for sensitive skin?Yes. No synthetic fragrances.
No common irritants.
Full ingredient list available on the product page when we launch.Where is it made?[Country/region]. With a production partner I personally vetted.Is it cruelty-free?Yes. Always.What if I don't like it?Email me at [email protected].
We'll figure it out. Real human response, every time.How do I become a tester?Join the launch list, then opt into the Facebook group.
Testers get early samples and direct input on the formula.Why a lip "shield" instead of lip balm?Because "balm" implies softness.
You need protection.
Like the rest of your gear.I have another question.Email me: [email protected]
I read every message myself.— Melissa